Denim is undeniably a timeless fashion item and a leading trend in fashion history!

The “Jeanious Denim Day” was organized by Marks & Spencer to present their new denim collection for the season Autumn/Winter ’16, along with imaginative ways to make our jeans unique!

The event was held in October 4th at the PANSIK Scuola di moda, where M&S welcomed journalists, fashion editors, fashion bloggers & stylists who had the opportunity to see up the 8 different female denim styles, but also learn more about the high-tech innovations in denim production.

Having discovered their own “jeanious” match, the guests had a chance to enter the workshop to decorate their jeans, choosing from a wide variety of materials.